Terms, in plain language.

applaud is a done-for-you review generation service for healthcare practices. The service includes:

• Integration with your EHR or practice-management system.
• Outreach to your patients via SMS, email, and outreach specialists from our review network — on your behalf, never as patients.
• A post-visit patient-experience survey, with operational feedback (including any concerns) routed to your practice manager.
• Realtime AI call analysis and continuous script tuning.
• Reporting in the format you choose (Slack, email, SMS, dashboards, weekly call with your account manager).

You pay a flat rate per review actually posted (to your chosen review destination) by a patient we reached out to. No setup, no integration fee, no monthly platform charge. Months with zero posted reviews are zero invoices.

Current per-review rates are listed on the pricing page and confirmed in your Customer Agreement. Volume pricing for Network customers is documented in the signed agreement.

• Invoices issued monthly, due net-15.
• Cancel any month, no penalty, no minimum term.
• On cancellation, all outreach stops immediately and your data is returned or deleted per the Privacy summary.

• Maintain a valid EHR/PM connection so completed visits can sync.
• Keep your Google Business Profile (or chosen review destination) claimed and active.
• Ensure the patient contact information you provide is accurate and you have the right to contact those patients for review purposes.
• Sign the BAA before kickoff.

By opting in to receive SMS messages from applaud — whether through the free audit form, booking page, or any other opt-in mechanism on our website — you agree to the following:

• Types of messages: audit status notifications, appointment reminders, and limited follow-up communications related to the service you requested.
• Frequency: message frequency varies; typically 1–4 messages per interaction.
• Opt-out: text STOP to any message to unsubscribe. You will receive a single confirmation and no further messages.
• Help: text HELP or email [email protected] for support.
• Message and data rates may apply. Check with your carrier.
• SMS consent is not required as a condition of purchasing any service from applaud.
• We do not sell, rent, or share your phone number or SMS opt-in consent with third parties for marketing purposes.

Supported carriers include but are not limited to AT&T, T-Mobile, Verizon, and their MVNOs. Carriers are not liable for delayed or undelivered messages.

You may not use applaud to:

• Solicit fake or fabricated reviews.
• Incentivize reviews in violation of FTC guidance or platform policy (we will refuse to run incentive-based campaigns).
• Reach patients who have opted out, or who are not your patients.
• Send any content unrelated to a recent visit.

We monitor for these patterns automatically and will pause campaigns we believe violate them.

You own your patient list, your visit data, and your reviews. We own the applaud platform, the outreach AI, the script library, and any aggregated, de-identified performance benchmarks we publish.

applaud is provided as-is in any month you have not paid for. Our aggregate liability is limited to the amount you paid us in the preceding three months. We are not liable for the content of reviews patients leave, the actions of third-party review platforms, or your underlying patient experience.

This Customer Agreement is governed by the laws of the State of Delaware, United States, without regard to conflict-of-laws principles. Disputes arising under it are resolved by binding arbitration in Delaware under the American Arbitration Association (AAA) Commercial Arbitration Rules, with a carve-out for either party to seek injunctive relief in a court of competent jurisdiction.